Beer brewing in Europe continues to be a serious traditional business. For thousands of years, Europe has been a leader in brewing this popular beverage. Many countries have perfected distinctive beers; some are like mythological ambrosia. Maintaining the quality of centuries-old recipes, many brewers realise that their strength lies in maintaining tradition over promoting innovation. Not to say there are not several breweries experimenting with new flavours, but mostly they leave the newfangled risk-taking to the Americans. Why fix and change that which is not broken? Continue reading →